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Creating a Google Ad Word campaign can be both exciting as well as terrifying.

There is a misconception that Google AdWords is only for large business organizations. But that is not true.

A well-managed and well run Google Ad Word Campaign can not only help in gaining customers, but can also boost up the profit rate.

There are so many ways in which any Google Ad Words can prove out to be highly beneficial for your business organization. So, what are you waiting for? Just take a step ahead, start a profitable Google Ad Word Campaign and take your business to heights of extreme success.

Furthermore, if you’re still worried about how your small business can create a profitable Google Ad Words Campaign, then you don’t need to panic anymore. There are many strong Google Ad Words Campaign strategies that can help your business grow in the best possible way.

Here in the below guide, we will be discussing some of the steps for building a profitable Google Ad Word Campaign:

  1. Determine potential profitability

You need to determine if it’s possible for your business to create a profitable campaign. It requires assessment of three important components of an Ad Word Campaign which involves the products you’ll advertise, the number of new customers your business can handle and the estimated cost of acquisition. So, ensure to start a profitable Google Ad Word Campaign that can help your business grow in the best possible way.

  1. Determine your customer demand

No matter how amazing your Ad Word Campaign is, you need to have a clear idea of the demands of your customer. Define the perfect customers for your business and get a clear idea of their mindset. Only then, you can focus on the AdWords.

  1. Select your targeting network

You need to target a particular network of audience that may seem interested in your Ad Word Campaign. So, make sure to do a little research and then choose the right audience for your Campaign. This step is highly important and definitely matters for bringing huge benefits to your Google Ad Word Campaign.

  1. Develop an offer that pops

It’s important to create an irresistible offer that can prove out to be highly beneficial for your Ad Word Campaign. Like first time discounts, free information, free initial service, meaningful guarantee, gift with purchase and all such offers can definitely grab customer attention which can definitely result in lead generation and huge benefits in the long run.

  1. Know what makes your product or services unique

You need to have a clear idea of what is the thing that makes your products or services unique than those of others. That particular thing is your strength and you need to focus on it. So, make sure to know it and work on it so as to track the results and know your benefits.

  1. Use conversion tracking

Just start tracking the conversions and choose the Ad Word Conversion according to your business. Collecting data on the revenue you’re generating can definitely help you in having a clear idea of the conversions. So, ensure to take help from professionals and keep on tracking your Ad Word Campaign so as to make it highly successful one.

  1. Optimize your campaign

After your Ad Word Campaign is successfully enabled, you then need to work on its optimization. You need to raise your bids if your keywords are profitable. But in case your keyword isn’t that profitable, you need to lower your bid or just pause that keyword.

  1. Monitor your unique selling proportion

Make sure to find out and monitor your unique selling proposition. You need to consider how your Ad will answer your prospects and the most basic questions of your campaign. A single aspect is enough to set for your USP. So, ensure to have a clear idea of your USP so as to run your Ad Word Campaign in the best possible way.

Well, the bottom line is that handling a Google Ad Word Campaign can prove out to be highly frustrating, but doing a little research is totally worth it. Ad Words are powerful enough to take your business to heights of extreme success. So, what are you waiting for? Just do some research and start your profitable Google Ad Word Campaign so as to take your business high on the success ladder.

Starting an Ad Word Campaign can prove out to be a little daunting, but with right techniques and proper guidance, it can work well for your business.

So, take a step ahead, do some research and hunt for an agency that can help you with your Ad Word Campaign. There are many AdWords Management Services & agencies that can work wonders for your Google Ad Word Campaign. So, what are you waiting for? Just take a step ahead and start your Google Ad Word Campaign for taking your business to heights of extreme success.

People are buying internet connected appliances for their own use as they see an increased efficiency and output through these devices in their day-to-day life. Internet has always seem to make the lives of the user easier through connecting to other people by computer or smart phones; now it looks to connect through the ‘Things’ installed in houses, streets, shops, organizations and multiple other places. The range of devices include smart TVs, smart wearables, sensors, smart grid, smart cameras, smart home appliances and many more. As we all know that these devices interact with each other in order to give an individual the desired result so that he/she can take an appropriate decision based on the findings. Every piece of information is recorded through the smart devices which stores it in a manner which can be retrieved later.

Back in prehistoric times when cavemen first ignited fire; must’ve thought, is it safe? Over the years there have been many breakthroughs in day-to-day appliances which have affected our lives and has made the world a better place. We never knew for sure that what is safe for us and what isn’t but we have always learned newer ways to make our lives easier by implementing certain techniques and technologies. When it comes to Internet of Things, there is a lot to learn as we are still learning about the technology and we can successfully apply it our daily routine. There are multiple areas which are poised to be the best places to install a device in order to connect with other devices for sharing of data so that the appliances can serve us. Due to distribution of data to multiple connected devices, some might say the privacy of data goes for a toss. When there are devices installed in various areas which are connected with each other and continuously transfer data, concerns regarding data privacy rise giving birth to data theft which leads to inappropriate use of data.

IoT offers various benefits to consumers by creating numerous ways to interact with technology as the connected applications will offer ease in living while merging the virtual and the physical world by combining the data. There are some concerns which are related to security, privacy and safety of the data created and shared by the Internet of Things. Huge amount of data is created when these devices are interconnected and they interact with each other to combine data for an end result which an individual can use for one purpose or another.

Concerns regarding the authenticity of these devices are always questioned because they not only collect sensitive data but also transfer it which opens windows for misuse of data as the devices shares observations about daily activity of a person and thus consumers will obviously want data privacy. As IoT evolves, there will be billions of connected devices in the years to come which will generate loads of data. Every device raises a security concern for a business, organization or a house owner because it shows potential threat of data leak through any of the connection which might lead to an attack by cyber criminals. The threats under IoT are broadly classified under these three areas which are Safety, Security and Privacy of data. There have been reports on IoT devices which suggest that attacks through these devices can even cripple systems to cause failure and lack of downtime will lead to loss in business. Since IoT has critical infrastructure components, it makes it a very strong target for attackers and information espionage within organizations. The safety of such infrastructure is critical as it holds important information.

Privacy is another major concern when these devices carry such important data of millions of citizens. One thing we need to know that IoT is still in development phase and no one has mastered the application of these devices. There can be areas of failures and we are still trying to improve and get things right and so we need to be very observant while these machines act autonomously and generate and distribute our personal data. Last but not the least, security is another major concern and it can collapse your entire infrastructure along with loss of crucial data. It is essential to keep an eye on the devices which are connected and see to it that no on tampers with them. Attackers change functionality of the machines and request them to act in a slick way so that they can change the operation of the devices while not following the device owner’s commands. Attackers fiddle with connected devices to make inappropriate use of the data collected by them.


The rapidly growing trend of IoT devices is catching eyeballs of every citizen as they wish to implement this technology in their day-to-day life itself. But with every technology there is one issue which follows it which is the security measures which needs to be taken in order to smoothly implement and use the technology without harming any individual.

Evolving technologies have always had a great impact on businesses because of how they can improve the existing process. Certain technologies offer great scope to take your business to the next level because they have the capacity to change the way you do your business. Artificial Intelligence is currently the most trending topic due to the opportunity it offers to benefit from its use. There is no other industry except the financial industry who is trying their best to adopt Artificial Intelligence for speed, accuracy and efficiency in business. Artificial Intelligence and Machine Learning offer a great deal in the finance industry through algorithms in the financial services. At the heart of the Artificial Intelligence are some of the algorithms which are self-learning and can help the finance industry if fed the right data. There are multiple fields in finance which can eventually benefit from the implementation of Artificial Intelligence and could prove to be of great value to the customer and the financial organization too.

Let’s have a look at the areas in finance which will benefit from the introduction of Artificial Intelligence;

Customized Financial Services

Artificial Intelligence has expanded the range of offerings under the finance segment based on the customer preferences for financial spending. Data accumulated by AI suggests that there should be various customizations in finance based products and services because the spending pattern of customers differs in many ways. There are some customers who look for specific offerings from a bank and he/she should receive the optimum package based on the need and want.

Reduction of cost in Finance through Artificial Intelligence

We can all agree on this because AI has definitely brought the costs down in finance by providing multiple services at an affordable price. Now-a-days the services offered by banks are comparatively low on price which is good for a customer because there are various preferences when it comes to availing a certain service. AI has made is extremely convenient for the public to make use of the financial services.

Fraud Detection

Artificial Intelligence can proactively detect if a fraud is going to take place in a financial system or not. AI makes it a point to keep all things secure and take steps towards safety before any chances of fraud. Fraud detection through AI can help bankers to follow the policies and regulations while providing a financial service to an individual. AI is expanding the financial products portfolio by continuously understanding the human psychology.

Less Human Intervention in Management

There is no longer a need for specific personnel to answer questions about financial services which are being offered and how it can help the customer. Now AI processes data to solve queries and suggest the best service or solution for an individual. Human opinions are no longer needed to forecast the demand of financial services.


Important decisions in finance cannot be inaccurate and thus AI learns and studies huge amounts of data before automating certain feature to provide a customer with accurate information. AI safeguards all the areas of automation to deliver the best results to the customer by keeping their trust.

Voice Assistance

This feature allows the user to use banking services based on voice commands rather than touching your mobile phone or any other device. Through voice based banking feature, many queries of a customer can be answered by AI with maximum ease along with transactions and other information.

Greater Insights

AI can dig deeper to get better insights into the existing data and newer data to look for trends and patterns leading to delivery of a service to a customer. With ever increasing data, AI can efficiently look into the raw data to excavate important information.

The Future

Artificial Intelligence in finance is able to continuously learn and re-learn the existing data, patterns which affect the finance industry. AI provides a great scope in developing the current products and services and also provides an opportunity to develop these existing products in the portfolio. Artificial Intelligence can regularly study the market to know what the consumers are looking for and can provide them those services before anyone in the market.

Fixed Assets Management Software helps you to track and manage your assets easily. Advanced Depreciation Calculation System calculates depreciation automatically.

Fixed Assets Software Features

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Assets Tracking

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Depreciation Calculation

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 Assets Transactions


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Create your own reports for assets or used the predefined report templates for assets listing, transactions listing, depreciation etc.

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mba Department


RIT Roorkee- School of Management offers four specializations viz Marketing, Human Resources, Finance and International Business. Based on the interest and background the student can opt for a particular specialization.

The Government of India is keen to develop technology for new products and processes. The students from various courses are chosen to develop new ideas. The ideas are being presented and awarded by way of funding. The incubatee develops the technology so that they can become entrepreneur and have appropriate start up. We at RIT Roorkee conducted an “Entrepreneurship Awareness Camp” sponsored by National Science and Technology Entrepreneurship Development Board, Department of Science and Technology Government of India, New Delhi to build Entrepreneurial culture among students and to conduct skill development trainings to make self employment. We enable most of what may be required by entrepreneurs through seed-funding, incubation, mentoring, training, knowledge dissemination and best practice research.

mba Department

Foreign Tie ups

  1.  RIT Roorkee – School of Management has signed an MoU with IMISP (International Management Institute St. Petersberg, Russia). Under this tie up, there will be exchange of faculty & other administrative personnel in addition to joint efforts in organizing scientific, cultural and management seminars, conferences and workshops.
  2. RIT Roorkee – School of Management has tie up with AMDISA (Association of Management Development Institutions in South Asia) for arranging conferences / workshops / seminars are at various places where ideas are exchanged, knowledge is shared and connections are forged. This tie up helps in research and promotion of management education in India and abroad.
  3. RIT Roorkee – School of Management has tie up with CESMA Business school, Spain for exchange of programmes in organizing various workshops and seminars on current issues of management and related fields.


International as well as national study tours for our MBA students are arranged annually so as to help students open themselves to many possibilities that are not just contained in one geographical location or culture. The students appreciate their field of study more and it really helps them better realize the interaction between their chosen fields of study to the rest of the world.




The purpose of this lab aims at providing students the knowledge about the Apple iMac X Operating System Environment. Mac OS X is the World’s most advanced operating system. Wireless Internet access(Airport Software) available in this Lab. In this lab provides modern computational and research facilities to both Under & Post graduates and research students.


Apple lab oratory is built on the world’s most advanced operating system the Macintosh is easy to use as it is powerful. It comes with applications the help students create amazing projects.  Apple lab  connected to the remote Mac OS X server located at Hi-Tech Laboratory, Main Campus.
Mac OS X is both easy to use and incredibly powerful. Everything from the desktop you see when you start up your Mac to the applications you use every day is designed with simplicity and elegance in mind. Making amazing things simple takes seriously advanced technologies, and Mac OS X is loaded with them. Since the software on every Mac is created by the same company that makes the Mac itself you get an integrated system in which everything works together perfectly. The advanced technologies in the operating system take full advantage of the 64-bit. These technologies provide for power for things like multi way chatting, real-time reflections, and smooth animations. Mac OS X doesn’t get PC viruses. Many features you won’t find in other operating systems. For example, the built-in Voice Over screen-reading technology makes it possible for those who are blind or have low vision to control their computer using key commands or gestures on a multi-touch track Pad. Mac OS X also provide out of the box support for over 40 braille displays, including Bluetooth displays etc. Apple Lab full-featured version that includes a large collection of beautifully designed Applications. It’s support different OS including Windows and Windows Applications. Students learn by a team of faculty experts and lab Programmer. Apple lab is used to train the students to improve their programming knowledge and make experiments to get familiar with the core Courses.

Laboratory Outcomes

  • Implementation of Apple projects will facilitate teaching & learning process
  • Students can be made aware with recent trends & technologies
  • Useful in Industry Defined Project /User Defined Project (part of Gujarat Technological University curriculum) of the final year student
  • Creates conducive environment for R&D.
  • Technical skill of students for iOS development will improve

Uses for the Classes

The most common use of the Apple TV in a classroom is screen mirroring using AirPlay, the iPad, iPhone, iMac, Mac Notebooks can wirelessly display their screen on a HDTV/Projector that is connected to the Apple TV. This is great for the classroom as sharing Apps and tutorials via the iPad are becoming more popular. Considering mirroring works iOS wide, anything on the instructors iPad can be shared with the classroom.

Here are some ways of using Apple TV in the classroom:
• YouTube videos
• Seamless transition between video clips (comparison between renditions of a play, perhaps)
• Display pictures of student/teacher work
• Demonstrate apps
• Subscribe to Netflix, Show relevant documentaries or shows.
• Use as an interactive whiteboard (whiteboard apps)
• Creative project presentations (student ice-breaker collages)
• Walk the room while still remaining connected
• In a 1:1 iPad deployment, students can share their screen on the Apple TV
• Use as a document camera

Objectives of the Virtual Labs:

To provide remote-access to Labs in various disciplines of Science and Engineering. These Virtual Labs would cater to students at the undergraduate level, post graduate level as well as to research scholars.
To enthuse students to conduct experiments by arousing their curiosity. This would help them in learning basic and advanced concepts through remote experimentation.
To provide a complete Learning Management System around the Virtual Labs where the students can avail the various tools for learning, including additional web-resources, video-lectures, animated demonstrations and self evaluation.
To share costly equipment and resources, which are otherwise available to limited number of users due to constraints on time and geographical distances.


RIT Announces Spoken Tutorial Project- IIT Bombay –(FOSS)

Education without application is just entertainment …Tim Sanders.
RIT, continuously aims to broaden and intensify the method of increasing extensive knowledge and skills of students. We are pleased to announce that RIT affiliated to Uttarakhand Technical University collaborated with IIT Bombay in association with Ministry of Human Resource Development (MHRD) as a part of its mission for Education- Information & Communication Technology (ICT) for students and faculty members to participate in Spoken Tutorial Programme, IIT Bombay.
The Programme will present excellent benefits to students by providing range of IT Skills Training, Programming Software and Job Oriented Software Training from this session onwards. It helps students to analyze, validate, and implement state of art Spoken Tutorial in operational perspective.
Spoken Tutorial Programme, IIT Bombay utterly provides complete knowledge of FOSS (Free and Open Source Software) with applications. This programme will sharpen the IT Solutions in different fields building innovative young talents with foremost technological expertise.
It helps students make methodical, principled and scientifically responsible approach contributive to research in specific area of interest. It includes profound knowledge of different languages like Linux-Ubuntu, C, C++, Java, Netbeans & Python, Scilab, PHP, Mysql, Calc, Python, Latex, Oscad etc. It covers several application of Operating System, Managing Databases, Mathematical Operations, Spreadsheets, Pragramming Languages, Web Development and Database Management. Scientific computation packing, Fluid Mechanics, Image Editing and Graphic Design, Basic 2D Design and drafting, Animation, Ascend, Joomla, Biopython, Kturtle, Ktouch etc.
It is a constructive knowledge based program of multifarious technical collaboration and academic exchange with IIT Bombay.  It aims to offer an engaging and challenging operation oriented academic environment enabling students to develop an inquisitive and reflective attitude.
Why to Join Spoken Tutorial Programme, IIT Bombay

    • It focuses on Skills Focus for Employment and Academic Focus for improving exam performance.
    • Each software training consists of a Two Hour First Session, followed by self revision of the remaining topics and 1 hour long online assessment test, after a month or so.
    • MHRD funded so entire program with Certificate is FREE OF COST.
    • Over 8 lakh students have been trained in Colleges, Polytechnics, and ITIs in the past 4 years.
    • Recommended for CSE, ECE, IT Bio-Engineering, Instrumentation etc. streams are already teaching in different courses, software like C, C++, JAVA, PHPMySQL.
    • MBA and MCA, Physics PG students as well as Applied Mathematics and Statistics (PG) students are eagerly learning Scilab for various Quantitative and Computational needs.
    • The topics covered under Software Spoken Tutorial series have found >75% fit with topics covered when Software is being taught as is.

About the Department

Welcome to the Electronics and Communication Engineering Department of RIT. We are proud of our heritage of expertise and skilful experience which has educated and helped create corporate leaders and entrepreneurs across the globe. Our unceasing and untiring commitment towards our students motivates them to learn, grow and lead in a rich educational and intellectual environment. Department of Electronics and Communication Imparts quality technical education through research, innovation and teamwork for creating professionally superior and ethically strong manpower that meets the global challenges of engineering, industries in the area of Electronics and Communication Engineering. The department runs an under graduate programme to cater to the challenging needs of technical excellence in all areas of electronics engineering.
Electronics and Communication Engineering is a discipline which uses the scientific knowledge of the behaviour and effects of electrons to develop components, devices, systems, or equipment that uses electricity as part of its driving force.

Electronics and Communication Engineering discipline spans a diverse set of intellectual subfields and applications. The subfields can be grouped into overlapping and interrelated areas like signal processing, semiconductor chip design, telecommunication, data communication networks, satellite and radar link setup, embedded systems, robotics and many more. The objective of the department is to provide the students with an environment that explores their minds to quest technically and exploit the resources imbibing knowledge of the highly experienced faculty, thus, serving the nation by providing high quality engineers in the area of Electronics and Communication Engineering.
The infrastructure and lab facilities which provide adequate opportunities to students for learning and innovation are upgraded regularly. The department has distinguished faculty, all holding degrees from renowned institutes of the country. The faculty of the department has been constantly carrying out research on many cutting edge technologies and regularly engaged in publishing research papers in top national and international journals.

CSE Department
CSE Department

The salient features of the degree programs are:
Inculcate analytical approach,
Adequate number of courses on humanities and personality development,
Judicious mix of hardware and software based experiments,
Emphasis on learning through design and simulation,
Open ended laboratory problems,
Higher emphasis on project and project based learning, and
State-of-the-Art courses in Mobile Communications, Optical Communications, Telecommunication Networks, Signal Processing, Microelectronics, Digital System Design, Embedded Systems and MEMS.

Rit offers degree with specialization certification programme. The programme prepares the student according to the industrial requirement. During the four-year programme, students get the specializations in the area of their interest and the requirement of the market for the placements. The certification is offered in the following areas-

  1. B.Tech. ECE  with Apple iOS certification including objective C & Swift Certification
  2. B.Tech. ECE  with Cyber Security Certification
  3. B.Tech. ECE  with VHDL Programming
  4. B.Tech. ECE  with Embedded system
  5. B.Tech. ECE  with Digital signal processing
  6. B.Tech. ECE  with PCB Designing, Fabrication & Testing
  7. B.Tech. ECE  with Internet of Things (IOT) Certification
  8. B.Tech. ECE  with Integrated Circuits

About the Department

Since the inception, RIT School of Management is striving to provide quality education to our students. We are considered to be in the league of best MBA Colleges in India because of our constant quest for excellence. RIT School of Management offers skills and experience to the students, which are required for making an impactful career. Well designed curriculum combines specialised courses that have variety of exceptional learning components. With this approach, we have achieved many benchmarks over the years and are continuously working to achieve more. Our main aim is to develop depth and expertise in functional or interdisciplinary business areas. Moreover, students are provided opportunities to apply for summer internships which help them in professional practice.

The faculties hired by us are carefully selected, who have diverse set of backgrounds and experiences, and can conduct classroom discussions, team projects and applied learning opportunities for students. We are providing MBA in different branches like Finance Management, Marketing Management, Human Resource Management and International Business.

MBA learning goals and objectives:

  • To formulate an integrative business learning through the application of multidisciplinary expertise
  • Analyzing the result of decisions and actions
  • To create positive perspectives and skills in students to create productive managerial leaders
  • Developing students for immediate employment
  • Giving working environment for students to gain excellence and leadership roles
  • Develop an ability in students to demonstrate a critical awareness of current issues
  • For ethical/corporate social responsibility issues, students can explain alternative approaches
mba Department
mba Department


RIT Roorkee- School of Management offers four specializations viz Marketing, Human Resources, Finance and International Business. Based on the interest and background the student can opt for a particular specialization.

The Government of India is keen to develop technology for new products and processes. The students from various courses are chosen to develop new ideas. The ideas are being presented and awarded by way of funding. The incubatee develops the technology so that they can become entrepreneur and have appropriate start up. We at RIT Roorkee conducted an “Entrepreneurship Awareness Camp” sponsored by National Science and Technology Entrepreneurship Development Board, Department of Science and Technology Government of India, New Delhi to build Entrepreneurial culture among students and to conduct skill development trainings to make self employment. We enable most of what may be required by entrepreneurs through seed-funding, incubation, mentoring, training, knowledge dissemination and best practice research.

About the Department

The Department of Master of Computer Application at RIT Roorkee is well known for imparting state of the art undergraduate computer education and preparing the students for real world challenges. The undergraduate curriculum provides a strong foundation in all the areas of Computer Science and Engineering. The mission of the Department is to impart high quality technical education and carry out leading-edge professionalism in the discipline of Computer Science and Engineering. The Department is fully equipped to provide state of the art computing facilities to students. It also promotes active industry-institute collaboration by identifying areas of interest and exposing the students to active projects by conducting industrial visits and short term job training programmes.

The Master of Computer Application Department has an Advanced Software Development center for in-house software development. This center is equipped with various software on different platforms. The purpose of this center is to provide real working environment to the students during software development and project completion. The center also accepts the consultancy for System Development, Project Preparation, Project Implementation, and Feasibility Analysis. Our software development center has trained manpower as groups of faculty and brilliant students. Besides these, the department is poised for actively conducting industry and application oriented research in various areas. Some of them are Algorithms Design, Neural Network, Multi-Processing, Theory of Computation, Artificial Intelligence, Graphics and Visualization, Performance Modeling, Software Engineering, Mobile Computing etc.

MCA Department
MCA Department

Booming IT sector in India has plenty of jobs for fresh computer post graduates. Candidates from engineering colleges get attractive job offers from MNC IT companies. A person having mca can start his career as IT engineer. Career in IT is considered one of the most high-paying jobs and is full of opportunities; particularly when India’s prowess in information technology industry is recognized across the globe. Besides the Computer Engineers have plenty of options to work in IT companies in departments such as design, development, assembly, manufacture and maintenance, etc.