Role of Signage in Creating Value for Your Business

Running a business, without creating its value in the market, can slowly kill its worth and eventually end up in failure. You will have to proactively seek the best business value creation strategies, this is where effective signage comes into play.

They are usually prepared for marketing and advocacy purposes. If you are planning to start a new business or want to create value for existing business, then use effective signage services. You will get great results for your business through effective and creative signage.

Before getting into discussing the role of signage in creating business value, we will get to know first what is signage, major signage types, including digital signage.

What is Signage?

Signage is a well-organized design of signs and symbols for communicating messages to a specific group.

These signs can be informational and custom signs, exterior and interior signs, directional signs and banners created to display information to a specific audience. They are placed in different places, like inside or outside of buildings, streets, etc. The size of signage is based on location and business intent.

Digital Signage?

We are living in a digital age, where communication is more interactive and based on digital or electronic devices.

Digital signage is a sub-segment of electronic signage such as technologies like LED, LCD, images, video, webpages, restaurant menus, etc. Signage prepared through or for digital/electronic display comes in the category of digital signage.

It is an advanced approach because newer signs may also use digital or electronic displays.

Major Types of signages:

Some important signage types are outdoor signage, indoor signage, informational signage and persuasive & customized signs. There are also other digital signage types, which include:

• Digital Posters
• Persuasive Signage
• Informational Signage
• Standing Digital Advertising Displays
• Indoor and Outdoor Signage
• Mounting LCD/LED screen for digital signage

Remember, signs serve as a type of silent salesperson for your business and they are contributing in a big way to establishing a good image of your business by increasing customer reach.

Signage plays a significant role in the growth of businesses:

Trigger Consumer impulse:

One of the major roles of signage is to trigger consumer impulse.

If your signage company is capable of creating creative and unique customized signage solutions for businesses, like creative signs, banners, boards, customized vehicle graphics solutions, and attractive business signs, then it will definitely trigger consumer impulse and drive them to make a purchase.

These companies can guide and provide complete solutions for all types of signs, decals, wraps and printing needs. They know that a business can be successful if the signage is informative, creative and gives a clear message to consumers to make a quick decision.

Cost Effective Approach for Reaching Potential Customers:

Signages have been used as an effective business marketing strategy for years. No matter how big or small your business, signage campaigns are cost-effective and can help you to reach 1000s of potential customers without spending a large amount of money, unlike other marketing strategies.

Persuasive Signage

Persuasive signage is another great way to add value to your business. This signage will influence consumer behavior through an easy, engaging and attractive image or message.

For example, in some retail shops there are images hanging on stalls saying “shoes are boring wear sneakers”.

This image or message can strike fast and act to influence customer flow and improve sales of unnoticed products. You can use this signage to advertise a particular product or boost your overall promotion.  

Informational/Directional Signage:

There are a lot of benefits of using directional or informative signage for your business. These help your customers to navigate and approach your business easily.

Good quality informative signage is self-explanatory.

They tell customers where to go and what actions to take. They usually contain bold and large fonts in attractive and visible color schemes. They are most useful in attracting and leading customers towards products or businesses.