The day after Thanksgiving and Cyber Monday have changed the manner in which we shop in the run-up to Christmas, and they’ve massively affected the retail business, particularly on the web.

As James Miller, senior retail advisor at Experian Marketing Services, told the BBC: “there is little uncertainty Black Friday has drastically changed the manner in which individuals shop in the run-up to Christmas, and has made a desire for profound rebates that seemingly did not exist previously”.

That is uplifting news for us and possibly terrible news for retailers, since Black Friday and Cyber Monday don’t mysteriously give us more cash to spend. They simply change when we spend our cash, so maybe as opposed to holding up until the point when the prior week Christmas to purchase our presents we do it on Black Friday and Cyber Monday.

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