Top 4 Substantial eCommerce Marketing Practices for Every Online Retailer

eCommerce marketing generally deals with the tactics involved to reach your target audience and persuade them to purchase your products. Though it is evenly cardinal to build trust with them in order to be on the top of their priority list while shopping online. And, it makes a good sense that prior to doing a business with anyone, you gain their trust.

In this article, you will get a brief explanation on top substantial and equally proven eCommerce marketing practices to follow. These will definitely help you to build several trust signals between you and your target audience.

Let’s get started!

i. Hypertext Transfer Protocol Secure

We often hear two terms, HTTP and HTTPS. In general, Https is an extended form of Http and offers you an extremely secured data communication between you and your users. Whenever we opt for hypertext transfer protocol secure, it adds a solid layer of security on the data transit between the web server and browsers that further remains private.

Today’s users are more towards technical side of everything. As per a CASC (CA Security Council), consumers do favor websites that display the padlock symbol, the organization’s name, and the green bar in the URL (as shown in the image above).
Additionally, it went on exploring:

53% of consumers do recognize the padlock means more trust and 42% interpret the green bar in the URL indicates safety.

These figures depict the need to secure your website and be your audience’s top priority while buying online. Getting the Secure Socket Layer (SSL)/Transport Layer Security (TLS) certifications shall do the work for you. This way you would be able to market your brand effectively in the security conscious audience.

ii. Easily Accessible

It is the best way possible to make yourself highly accessible and to be prompt in your replies. All you need to do is provide your customers with multiple contact points on your website. And, make sure that your contact points are easily discoverable on every single web page. Apart from offering 24X7 customer support via Live chat, you can also remain available via phone or emails.
In order to give a great customer service, first, you need to analyze your target audience presence and their preferred ways to communicate. Then you can implement various communication channels accordingly.

iii. Social Media Presence

Social media is also a part of customer communication and is gaining a huge space in eCommerce industry. It is the biggest word-of-mouth marketing for today’s consumers. Many social media platforms like Pinterest or Instagram allow many brands to communicate and build relationships with their target audience.

  39% of online shoppers say, “They prefer to shop via social networks”

Today’s consumers always prefer to be in the live stream. Thus, by having a social media presence you can easily get connected to your audience and also gain their trust. Being active on social media shall allow you to grow at a phenomenal rate too. Every Shopify web development comes with a wide range of social media apps that can turn your simple posts into conversions. To achieve such app integrations you can appoint Shopify expert developer that will facilitate you with an increased customer engagement with brand loyalty.

iv. Customer’s reviews & Testimonials

Being a retailer, you need to embrace online review strategy on your Shopify web store. The reason being in the past several years, eCommerce landscape has seen a proliferation in online reviews and testimonials. A no. of consumers who visit your eStore find client’s reviews and testimonials as powerful pieces that persuade them to complete the purchase from you.
A few facts to consider,

As per MarketingProfs, “85% of consumers read online reviews for local businesses before making a purchase”.

So, all you can do is to make it easy for your users to review your products or services online.

– Set up easy reviews methods
– easy to find “write a review” button
– include star rating on your web store etc.


When it comes to getting higher conversions and profits for your online web store, you are required to analyze every eCommerce measurement. You should be in a continuous quest for more techniques to offer a frictionless user-experience rather than completely relying on Shopify development agencies.

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