Gone are the days when marketing was dependent on traditional ways like pamphlets, TV ads, newspapers, magazines and flyers to reach out to the target audience. Since social media has taken over, connecting to our peers has never been so easy. There are multiple social media platforms which let you get in touch with people online. As technology upgrades, it paves way for many innovations and implementations of those technologies in real life scenarios. One such increasingly popular technology is Artificial Intelligence (AI), which is growing at a rapid pace and is being implemented by many. AI is no longer a farfetched science-fiction dream because now it can perform human-like tasks without any human intervention. It is a hot topic and every other industry is deploying it to reap the multitude benefits. The technology presents a bright future in the field of marketing because it can serve multiple customers in limited time with quality support.
Why the need to introduce AI in Marketing?
Uses of AI, which are beneficial for multiple businesses, brings us to AI in social media marketing. Lead generation is one of the important aspects of AI in marketing because it helps to collect data from various relevant sources which are directly connected to a business. AI can help nurture these leads to a much better degree. Let’s have a look at an example of AI on social media platforms:
One of the most popular examples of Artificial Intelligence in social media is the face filters in your camera which changes and adjusts according to your face, facial movements and sounds. Another example can be customer service bots which have been providing real-time support since the AOL Instant Messaging days.
To understand the basic human psychology while surfing the internet, AI monitors various aspects of customer behavior like:
The time a user spends online
The webpages surfed and posts followed
Why the user is using social media platforms
There is a great potential for success when you combine Social Media Marketing with Artificial Intelligence. Here are some areas which will benefit through AI:
Analysis of data
AI plays a very important role in the success of marketing campaigns through collection and analysis of data. The AI algorithms which are currently being used are very accurate and take many factors into consideration instead of data interpretation methods of yesterday. You can pin point your audience and then push all your marketing efforts towards them for optimum results with AI and AI-enables tools.
Greater insights on CRM
There is a huge amount of data hidden in emails and phone calls which goes for a toss if not mined properly for future use. With AI, one can find the right direction to look for such data which can be useful to initiate a successful conversation. With sufficient amounts of data, one can analyze a sentiment behind social media activity of a user.
Targeting the right audience
For a better personalized marketing, AI can smartly segregate customers for targeting the right kind of audience for right kind of product or service. AI can recognize which type of content (blogs, articles, and case studies) will help which type of audience. With relevant content, one will be able to attract the right customer.
We might not be at that stage where AI will answer all customer queries and solve their problems, but they can definitely make this process for customer service executives much easier. Many-a-times we see that customers comment on social media if they have a certain issue and thus, many major brands have started using AI to solve these queries and prioritize these concerns. AI can track the relevant profiles on social media to chat by filtering out fake, bots and spam profiles.
Tracking competitors and their activity is an easy task for AI because it is one of the areas where AI has made good improvement. AI can strategically analyze the competitor’s social profile and track their activity in order to compare the online presence. AI will effectively run this analysis on your social profile too to get the perfect result while comparing with the competitors. This type of analysis will give a great advantage over your competitors to use the best techniques and strategies in the market.
Artificial Intelligence in social media marketing can prove to be a big advantage if used in the right way at the right place. AI offers many opportunities to marketers to showcase their abilities online in order to get maximum benefits out of the technology. AI will definitely bring more changes to e-marketing in the coming years and there will be multiple new ways to implement this technology in the field of marketing.