There is an increase in the usage of mobile apps around the globe. It’s imperative to have a strong marketing strategy for apps. In order to succeed in this huge market- an app developer should learn to promote his app. SEO is an important factor for any business to promote online.
To begin with, it’s always important to utilize the search engine to your advantage by using the right keywords. This would help to make the cut and improve the visibility in search engines for your app. The agencies providing SEO Service in Delhi have a working strategy to market the mobile apps. Your app visibility is important while searching a pertinent topic. The title in the App store should be lucid and clear. Avoid complicated words, which are difficult to spell. Make it catchy and explain about your app in a simple way. Do not repeat or copy the name as it would destroy the uniqueness of the App. This could even lead to confusion among the users. The characters should be between 25 and 50.
Social media is not be ignored. In fact social media is a powerful platform which is extremely useful. Your friends on social media like Facebook and twitter can promote your app by word of mouth or simply by introducing it to their friends list. This would certainly increase the possibility to reach many users.
It’s vital to place the app in the right category. App Store Optimization (ASO) is very important. You can explore various categories and also use the ‘other category’ option. This is your discretion it depends if your app can benefit in increasing the categories. The ‘Category’ and the ‘Other Category’ should be properly utilized. It should be precise and well defined. The first category should be about the product and the ‘other category’ must be about the business.
App icon is the cover page and it plays an important role in mobile app promotion. Exercise your creative mind by designing an attractive app icon or you can hire a graphic designer. An attractive logo gives an impression of a high quality product. The icon should be simple to recognize and distinguish. Ensure that your icon is simple; avoid complicated design and use simple background. It is also important to check the icon around various wallpapers.
Reviews either negative or positive is important to promote your app. Online experts can influence the customers. If the app is worthed and the quality is impeccable, then the online experts will improve the credibility among the customers.