Are you serving all of your customer’s travel needs or leaving money on the table by not offering hotel accommodations along with an airline reservation or cruise vacation? Adding Hotel Reservation Software to your online booking engine is an excellent way to diversify your agency’s sources of revenue and capture additional commissions while taking care of more of your customers overall travel needs.
There are several things to consider when choosing the Hotel Booking Engine that is right for your business. Consider factors like who your customers are, what type of hotel accommodations are they interested in and how they prefer to research, book and purchase their travel products. A good online booking engine should include the content your customers are looking for with the ability for you to easily adjust a product’s selling price. It should be simple to use and contain links to media files & rich content to assist with selecting the right hotel property during the shopping and booking process.
You don’t need to be selling to customers located in international markets for multi-language capabilities to be important to your online business. For example, a significant portion of the population in many North American cities speak languages other than English. Studies have shown that communicating with these populations in their native language improves customer satisfaction and increases sales. You may consider adding a Spanish version of your online booking engine to attract and serve the growing Hispanic community throughout North America or French to serve the French speaking population in a city like Montreal. Multi-currency capability is something you will also look for in your online booking engine as well if you do plan to expand internationally.
Consider attracting travelers looking for last minute deals due to a sudden change in plans or those just looking for a last minute getaway with special offers. These “on the move” customers are more likely to use their mobile device to check last minute pricing and availability, especially when they are already traveling, so a mobile ready application will be key. Make sure that the Hotel Reservation Software that you choose is built using responsive technology that can automatically adjust the screen display to fit the type of device being used.
For a way to compete with some of the large Online Travel Agencies, consider a Hotel Booking Engine that includes powerful tools that allow you to pre-define business rules to create your own promotions and special deals for customers to take advantage of. You’ll want an online booking engine that allows you to easily adjust a product’s selling price or include specific value add offers based on a wide range of criteria that you define and preset. For example, consider adding VIP extras like champagne on arrival or access to other special amenities hotels reserve for their best customers.
And to maintain contact with your customers throughout the selling process and actual hotel stay, consider a hotel booking engine that allows you to customize your emails to customers and communicate with them before, during and after their trip.
Finding Hotel Reservation Software with the right combination of options for your business can be critical and the key to the success of your online travel business. Finding a technology partner with the right solutions can be just as important.