Is the airline booking engine your travel business is using designed to automate processes, increase revenues and reduce time and effort required to complete a transaction? Technology continues to evolve at lightning speed and so has the software and applications that power today’s online travel booking solutions. There are technology companies dedicated to developing applications to address the demand for travel technology solutions that automate operational processes and provide the ability to customize an “out of the box” solution to support a client’s unique brand identity. Many have researched market requirements, worked closely with customers to identify their specific needs and discovered new and innovative ways to increase revenues while reducing expenses.

Online Booking Engines are often “out of the box” solutions that are hosted by a third party technology company but allow the headers, footers and style sheets to be customized to maintain a client’s brand identity and provide a seamless online experience for customers. There are also private label versions where a technology partner can change the complete layout of an air booking engine so it is customized to meet a client’s specific requirements. And it seems like just about everything in between.

User templates are designed to streamline the selling process for Users and make it easier for agents and agency financial staff to manage bookings. Live access to airline content is often provided via Global Distribution Systems to provide the most up to date availability and pricing. Robust business management tools allow application owners to preset rules that automatically mark up or mark down a product’s selling price by airline, itinerary, class of service, travel or booking dates and more. Promotions capability allow agency owners to include specific marketing messages and value ad offers right in the availability display. Some even allow for the setup of promotional codes that can be redeemed in the booking process. Time saving administration tools that cross check bookings with Suppliers automatically compare a booking made by the airline booking engine with the Supplier’s system.

Dynamic Packaging products have become a popular option for many travel booking engines as consumers look to create their own unique travel experience. If you plan to sell to today’s online consumer, you need to keep pace with the multiple ways that they research, shop and book airline reservations today. Some will use responsive technology for greater support of various mobile and tablet screen sizes so customers can easily view and navigate through the booking process regardless of the type of device they are using. There are even a “state of the art” mobile air apps available that take advantage of the powerful features today’s online Air Booking Engines offer combined with the ease and mobility using a smart phone or tablet.

Finding an airline booking engine with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today’s mobile consumer with the right content and tools to automate your business can be just as important.

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