Statistics show that about 800 million users are active on Instagram every month. A large percentage of these users carry at least five to six actions on a monthly basis, which accumulates to the creation of about 35 billion bits of data produced each month.

There is no doubt that Instagram is now the biggest platform for engagement and people not only wants to interact with individuals but also with brands and business through such social media platforms. So, social media business campaigns don’t have life without keen engagement, and when it comes to Instagram, it matters the most.

Instagram analytical insights

Even though you can make sales on this platform, Instagram is better known for its engagement benefits on top of sales. This also tells how important it is for marketers to use analytics tools to assess the brand performance on Instagram regarding engagement. The users are sending powerful signals which can be effectively categorized as their likes, dislikes, priorities, etc., which can guide the marketers to better strategize the Instagram efforts.

A good analyst can pair these insights with the latest market trends using the right tools to optimize the content and measure the ROI. To help an Instagram marketer to do this process well. If you find:

  • Your Instagram marketing efforts are not linking back to sales.
  • You are unable to identify the reach and engagement of your posts.
  • Unable to understand the user behaviour in response to your content.

Here we will discuss the top analytics tools used by the winner marketers.

Instagram analytics tools

Choosing the best tool for your purpose is always a tedious task, and it is also not easy to find a one-stop shop for all your Instagram analytics needs. So, here we will discuss the top ones trusted by many leading digital marketers and before getting into it, first, let’s have a look at the top analytic measures to keep track of.

General profile metrics

  • Total number of followers
  • Reach of the posts.
  • Impressions
  • Profile views
  • Clicks on links / websites
  • Click on calls / send mail
  • Number of posts
  • Number of mentions
  • Hashtags – branded and unique

Audience metrics

  • Age
  • Gender
  • Geographical location
  • Top business locations
  • Followers/followers on days
  • Like4Like

Posts metrics (image/other content)

  • Number of impressions
  • Reach of each post
  • Likes on posts
  • Comments on posts
  • Saved posts
  • Engagement rate
  • Number of views

Instagram Stories

  • Impressions
  • Total Reach
  • Number of exits
  • Number of replies

All these data play a vital role in combination with an appropriate tool to give you an insight into the performance of your Instagram campaigns and to help streamline it for a better ROI. Next, let’s have an overview of the top tools.

#1. Instagram Insights

A free tool by Instagram and features a simple analytical process to give you proper insights. The statistics include some visitors to the business profile and the post-save numbers etc. Insights also give an overview of the user’s access to your Instagram Story and Send Message option.

#2. Iconosquare

It is a premium app for businesses who want to keep a close eye on the marketing competition to outplay it. The app features Instagram analytics for engagement and community. You can also identify the top influencers in the industry.

#3. Hootsuite Analytics

You get two types of visual presentations of the analytics as in the HootSuite dashboard as boards and overviews.

  • Boards offer customizable data and various real-time reports on various metrics.
  • Overviews give insight towards most important metrics as customer growth, traffic to the website, and post related metrics.

#4. Union Metrics

The base features of this analytics tool are free, but there are also premium features. The free account offers features like following, number of posts, the best time for posts, etc. You may also see the top follower, top post, top hashtag, etc. Premium service offers more specific info as comprehensive profile analytics and hashtag monitoring etc.

#5. Squarelovin

It is another free analytics tool, which offers some of the key analytics on Instagram as engagement, growth, and the follower count. With the help of this tool, you can identify the best time to post, the worse time to avoid, and the top hashtags to use. You can get daily, weekly, or monthly analytics here on your posts as well as profile.

#6. Simply Measured

In tight marketing competition, Simply Measured will help you have an edge. It is a cross-channel tool which examines your position in active conversations in your field. It also offers insight towards the influencers and brand awareness.

Above mentioned as just a few of the top analytics tools to mention and almost all of them are the same regarding the basic info, but each one has the scope of doing deeper analytics based on specific business and industry needs. By going through features and pricing, it will not be difficult for an expert marketer to identify the one works for you at best.


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