Hublot is a giant today, but it was a smurf of a brand just about 10 years ago. The reason it worked out is a combination of two things. First, Hublot didn’t neglect investing heavily into evolving its perception through new materials and new movements – not because they wanted the approval of “purists,” but because they understood the brand itself was to have these in-house capabilities to support the price point and the increasingly more insane designs. And yes, the second step is always more and more insane designs, because look at the brands who choose to produce the same old thing. They raise prices by 20% from one year to the next, because guess what, they can’t raise volume because they’d flood the market and they can’t put out new iterations because that isn’t associated with the brand. Therefore, the only way to make more money is to raise prices and/or make things more cheaply. People looking for Stylish watches Hublot with some authentic specialties and categories can now simply visit the website of ethos and can avail the best opportunity to have the luxurious and premium watches under the sun. Ethos has made possible for the buyers to have some of the best brands under one roof. Visit the outlet or book online through website to buy watch.

Many appear to believe that it’s one of watchmaking’s most recent and most dubious developments that a watch’s primary function need not always be the easy telling of time. Mind you, the naysayers, those who are shocked by such watches are the same people who flock to the displays of horological museums to see the quirky, the cool, the ultra-rare, the bespoke, the special order Breguets and the likes – and expose a poorly disguised disinterest when facing more ordinary pieces. For centuries, watches with solid metalwork lids and mysterious/hidden time displays have existed… even The Most Impressive Piece in horology, the Breguet Marie Antoinette, is one of the most illegible ones all the same (yes, I know that it also came with a solid dial). I am amused by the hypocrisy that’s in the witch hunt modern brands are subjected to while old watches get a pass – even though these age-old pieces practiced the same meretricious things, albeit offered them at a much, much higher price, made available to a lot fewer in the world.

Before you grab a pitchfork, light a torch and head towards the aBlogtoWatch HQ (which is actually an RV in an undisclosed location in Arizona), I’ll clarify that Hublot watches gets these basics done in its own way – but gets them done nevertheless. Insane, highly complicated halo-movements to prove they know their way around mechanics? Check. In-house produced, robust chronograph? Check. In-house designed and produced, novel, quirky-cool time-only caliber (Meca-10)? Check. In-house foundry to make its own gold and lab to push ceramic technologies? Check. Is the 8 or so thousand-dollar Classic Fusion with a Sellita movement an abomination? I think so, but if they want to cash in on people wanting to cheaply buy into a brand – well, Hublot certainly isn’t the only one. But the rest, love or hate the design, is there. Whether one can see it or not, that makes no difference about the vast effort that’s put into materials and movements at Hublot – this I have seen at the manufacture a few times already.

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