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About Commercial photography

Broadly speaking, photography done for money is known as commercial photography. Professional commercial or corporate photographers take attractive pictures of individual products, product-lines, services, companies, etc. so that they can be printed on newspaper advertisements, corporate brochures, press photos, business cards or leaflets to promote their sales. Furthermore, they help hotels, cafes or restaurants plan and design their menus, displays and signs by photographing either a single dish or a list of dishes (that a particular hotel, cafe or restaurant serves) and adding them to their bill-of-fare, other commercial uses, where their pictures will enhance the written or printed matter. This is known as Food Photography and is a specialized form of commercial photography. Fashion Photography, Glamour Photography, Portrait Photography, Wedding photography, etc are some other specialized forms of commercial photography. Therefore, commercial photography has a vast scope and one must have an extensive knowledge of photography to be a successful commercial photographer. Today, there are several schools, colleges and websites offering courses in Advertising photography.

Difference between Commercial photography and Advertising photography

Advertising photography, a sub-category of commercial photography, involves photographic styles like glamour, fashion, still-life, etc. The prime purpose of this style of photography is to increase the appeal of products, services, company, etc. by capturing the attention of the viewer first, supplying him with the necessary information and finally converting him into a customer. Advertising photography is chiefly used in newspapers, magazines, over television, on billboards, YouTube channels, online advertisements, etc. Often, they make use of celebrities to endorse their products.

What is Cinematography?

Simply put, Cinematography is photography and camerawork used in movie-making. And the person who is responsible for the cinematography of a film is known as the Cinematographer of that movie. The word ‘cinematography’ is derived from two Greek words (kinema), meaning ‘movement’ and (graphein) meaning ‘to keep a record’, altogether meaning ‘to keep a record of movement’. However, a few experts feel that the word ‘cinematography’ or its shortened form ‘cinema’ comes from the French word ‘cínématographie’.

Difference between Advertising photography and Cinematography

Whereas Advertising Photography uses photographs and images to get their message across to audiences, cinematography means the usage of photography and camerawork in motion-pictures or in the movie industry. Delhi Film Institute Course offers in cinematography.

Movie making and Cinematography

In the motion-pictures industry, a cinematographer is answerable for the technicalities of movies like lens choices, composition, lighting, exposure, film selection, filtration,  etc. On a set, cinematographers are in charge of the grip, camera, and lighting crew and are therefore often called as DOP  (Directors of photography). However, in the United Kingdom, if the DOP handles the camerawork of him/herself, then they are referred to as the cinematographers. For film production companies with a low budget, it is commonplace to find one person single-handedly, managing all the above-mentioned functions.

In a nutshell, this is not a type of photography at all, photography is an important ingredient of a creative process that a cinematographer uses besides employing other image-manipulating and interpretive tactics to deliver an original work of art.

You must have heard the popular English idiom, “You can’t have your cake and eat it too”. Well, that’s exactly what millennials want, with their tightly packed schedules and intake of fast food, and the conflicting desire to stay healthy and fit. Upon a closer inspection, what can be extrapolated upon observing trends societal and professional trends, everyone from school kids to working professionals are largely pressed for time, especially when it comes to dedicating some time out to exercise, play a sport or to consume healthy meals, which many consider too elaborate.

Anyone who works in any professional front must admit that they are ‘always in a hurry but never on time”. This ironic phrase rather aptly describes our fast paced society. In pursuit of instant gratification, we often neglect our health. Well, thanks to the universally popular McDonald’s, there is one less internal debate we have to engage in. A recent initiative by the Indian (South and West) branches popular brand witnessed the adoption of new cooking methods –steaming and grilling as an alternative to deep frying – to provide healthier meals to customers.

There are several menu items available in the McDonald’s menu that are grilled or steamed. Some of these delectable items include:

  • Veg McMuffin: One of the most widely ordered items in India, the Veg McMuffin comes packed with a mouth-watering grilled spinach and corn patty. Enveloped on both sides by raised flatbread muffin loaves, this is a tasty and healthy way to begin your day.

 

  • McEgg: The McEgg is the very personification of beauty in simplicity. A steamed egg, onions, mayo and spices are encased in a toasted bun, ready for you to gorge upon.

 

  • Dosa Masala Brioche: The iconic dosa is instantly recognizable by the outer casing, but dosa lovers would agree that it’s the masala inside that really makes it tick. Now, you can get that very same original flavour in the form of a burger. What’s more, it comes with a topping of peas and the legendary molagapodi chutney flavoured mayonnaise, and is surrounded by a brioche, a type of special French bread.

 

  • Chicken Maharaja Mac: The classic Indian burger feast for one, the Chicken Maharaja Mac is one of the most widely ordered burgers at McDonald’s India. It is worth noting that the tasty patty of this super famous burger is grilled, and also loaded with vegetables such as tomatoes, onions, lettuce, and jalapenos.

 

  • Sausage McMuffin: The sausage McMuffin, over the few years since its introduction, has steadily gained a cult following, with many McDonald’s regulars swearing by it. It makes sense, because it has a delicious layer of grilled chicken sausage, a steamed egg, and is enclosed by fresh muffin loaves.

 

  • Chicken American Cheese Supreme: A limited edition offering, this American delight is as close as we can come to the legendary Big Mac. Grilled chicken is the mainstay in this epic burger, which is surrounded by several condiments, sauces and herbs.